The more media is accessible and links our every tap with algorithms that lead us on to the next clip, image or meme the more we will compare, critique and desire a look, sound or thing that will apparently improve our life accordingly. In every generation particularly and mostly during puberty there has been peer pressure, comparisons and the natural struggle of discovering who we are particularly when enduring the hormonal and body changes of adolescence.
As our world and its technology and product industry has supposedly improved the impact this technology or latest craze has had on the individual. Modern tech has created a mobile photo/film studio with the owner of the device in the role of director, producer, make up artist and model. The impact of comparisons and perfection is real and it is in everyones pocket, not just on TV, or magazines and billboards.
Dove has focused its attention on self-esteem, body image and self-worth for many years now. The video clip here highlights the sad world of perfection, peer pressure and the impact social media has on young people.